A lot of Chinese suppliers on Alibaba call themselves a "factory." Many of them aren't. Here are five warning signs we see over and over again — and how to verify before you place your first order.
A lot of Chinese suppliers on Alibaba call themselves a "factory." Many of them aren't. They're trading companies — middlemen who buy from the actual manufacturer and resell to you at a markup of 15–30%.
That doesn't make them all bad. Some trading companies add real value through quality management, logistics, or communication. But if you're paying factory prices, you should know whether you're actually talking to a factory.
Here are five warning signs we see over and over again — and how to verify before you place your first order.
Red Flag #1
They Sell Products Across 10+ Unrelated Categories
Real factories specialize. A factory that makes stainless steel water bottles doesn't also produce yoga mats, LED lights, and phone cases. If a supplier's catalog looks like a department store, you're almost certainly dealing with a trading company that sources from multiple factories.
A genuine manufacturer will have a focused product range within one production capability. They might make different sizes and styles of the same product, but they won't jump between completely unrelated categories.
Quick Check
Look at their product catalog. If they offer products that require completely different production processes and machinery, it's a trading company.
Red Flag #2
Their MOQ Is Suspiciously Low
Factories have production minimums. Running a production line has fixed costs — setting up machinery, preparing materials, quality testing. A real factory producing custom products typically won't accept orders below 500–1,000 units, depending on the product.
If a supplier happily accepts an order of 50 or 100 pieces of a custom product, there's a good chance they're a trading company that will simply pass your order to whatever factory has spare capacity. This isn't always a problem for test orders, but it means you have less control over quality and consistency.
Quick Check
Tell the supplier you want to start with a small test order of 100 units. If they immediately say yes without discussing production setup costs or minimum runs, be cautious.
Red Flag #3
They Can't Answer Basic Production Questions
This is the most reliable test. Ask your supplier specific questions about how the product is made:
- What machinery do you use for this product?
- What's your daily production capacity?
- Where do you source your raw materials?
- How many workers are on the production line for this product?
- What's your defect rate?
A real factory answers these questions instantly — it's their daily reality. A trading company will stall, give vague answers, or say "I'll check with the production team." If the person you're talking to needs to "check" basic production details, they're not at the factory.
Quick Check
Ask "What type of injection molding machines do you use?" or a similarly specific technical question. The speed and depth of the answer tells you everything.
Red Flag #4
Their Address Is an Office Building, Not an Industrial Zone
This one takes 30 seconds to check. Copy the supplier's registered address and paste it into Baidu Maps or Google Maps. If the pin drops on an office tower or a residential area instead of an industrial zone, you're not looking at a factory.
In China, factories are located in industrial parks (工业园区) on the outskirts of cities. Trading companies operate from commercial office buildings in city centers. The address alone tells you a lot.
You can also check this through Chinese business registries like Tianyancha (tianyancha.com) or Qichacha (qichacha.com). The registered address, combined with the business scope (经营范围), will confirm whether the company is registered as a manufacturer or a trading entity.
Quick Check
Paste their address into Baidu Maps. Industrial park = likely factory. Office building = likely trading company.
Red Flag #5
They Won't Do a Video Call Showing the Production Floor
This is the simplest test — and the one most trading companies refuse. Ask for a live video call where they walk you through the production floor. Not a pre-recorded video (those can be borrowed or bought). A live call where you can ask them to show specific machines, materials, or processes.
A real factory is proud of their production line. They'll show you around without hesitation. A trading company will make excuses: "The factory is closed today," "We're not allowed to film," or "We'll send you photos instead."
If they can't show you where your product is made, ask yourself why.
Quick Check
Request a live WeChat or Zoom video call showing the production line for your specific product. No excuses, no pre-recorded footage.
Why This Matters
Working with a trading company isn't inherently bad. But the cost difference is real:
- Trading company markup: typically 15–30% on top of factory price
- Less control over quality — the trader passes your specs to the factory, sometimes with details lost in translation
- No direct relationship with the people actually making your product
- If you stop working with the trader, you lose access to the factory
For many buyers, especially those placing large or recurring orders, dealing directly with the factory means better prices, more control, and a relationship that belongs to you — not to a middleman.
How to Verify for Certain
The red flags above are quick indicators, but if you want to be certain, there are two definitive methods:
1. Check the business license (营业执照)
Every Chinese company has one. Ask your supplier to send it, then look at the business scope (经营范围). If it says "manufacturing" (制造, 生产, 加工), it's a factory. If it only says "trading" (贸易, 销售), it's a trading company. You can cross-reference this on Tianyancha or Qichacha — but it's all in Chinese.
2. Call them. In Chinese.
A phone call in Mandarin to the supplier's registered phone number reveals more in 5 minutes than weeks of email. You can tell immediately whether you're talking to a sales office or a factory floor.
ZourceLink Tip
This is exactly what we do at ZourceLink for every factory on our shortlists. We verify through Chinese business registries and then call every factory directly in Chinese — so you don't have to guess.
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